Routine is a soap brand created and made by adventurers, for adventurers. Deriving the name from those who are willing to break their daily routine, this brand is dedicated to those who love being outdoors. With a logo inspired by the crossing of lines on a map, and packaging made of natural, recyclable material, the target customer and nature-based lifestyle Routine is catering to is reflected in each element of the design, down the forest green of the typeface. 

© 2019 by Jackson Foxcroft

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